PL Capital - Prabhudas Lilladher

India’s alcohol story is shifting from quantity to quality 🍻 India’s alcohol market is seeing a meaningful shift 📈 Consumers are steadily moving beyond standard products toward premium beers, craft spirits, and single malts. This is not just a lifestyle change, but a larger consumption trend driven by younger buyers, rising aspirations, warmer seasons, and supportive state policies. For the industry, premiumization can translate into better margins, stronger branding, and long-term growth potential 💼🥃 Do you think Indian craft brands can lead this premium wave? Share your view in comments below 👇 #PLCapital #AlcoholMarket #Premiumization #IndiaMarkets #ConsumptionTrends [ India alcohol market, premiumization trend, premium beer growth, craft spirits demand, single malt trend, consumer shift, margin expansion, discretionary spending, India consumption story, premium alcohol market ] #PLCapital #AlcoholMarket #Premiumization #IndiaMarkets #ConsumptionTrends