We are deeply honoured that our Chairperson & MD, Ms. Amisha Vora is invited as Chief Guest at the 38th Jamnalal Bajaj Uchit Vyavhar Puraskar award ceremony — one of India's most respected recognitions of ethical business practice. Instituted in 1989 by the Council for Fair Business Practices — founded in 1966 by visionaries like J.R.D. Tata, Ramkrishna Bajaj and S.P. Godrej. This award evaluates businesses not on the scale of their success, but on the strength of their character — across nine parameters including customer satisfaction, employee motivation, environmental responsibility and corporate integrity. In every sense, it is a celebration of how business should be done. This recognition carries special meaning for us. PL Capital (Prabhudas Lilladher) has itself been a proud recipient of this award — alongside Nestlé India — in the past. To have Ms. Vora return today, not as an awardee, but to honour those who now carry that torch, is a moment we hold with deep pride and gratitude. This year's awardees — The Indian Hotels Company Ltd., Larsen & Toubro and Pradeep Metals Ltd. — are a reminder that enduring businesses are not built on ambition alone. They are built on the quiet, consistent choice to do what is right. At PL Capital, doing the right thing has never been a choice — it has always been a commitment. For over eight decades, trust, transparency and integrity have not been values we merely espouse. They are the way we work, the way we advise, and the foundation on which we have earned the confidence of every client, partner and regulator we have had the privilege of serving. Compliance, for us, has never been a constraint — it has been a cornerstone. Congratulations to all the awardees. Ethical business is not just possible — it is powerful.
