PVR INOX–4700BC deal decoded: value unlock or growth bet? PVR INOX sells its gourmet popcorn brand 4700BC to Marico in an all-cash deal, unlocking value and sharpening focus on its core business, while Marico strengthens its presence in the premium healthy snacking space. #plcapital l #marketinsights #businessstrategy #pvrinox #marico #plcapital #marketinsights #businessstrategy #pvrinox #marico